Rental market trends in Poland in 2025 – what can landlords and tenants expect?

Increased supply, new regulations, changing tenant preferences, and the impact of global trends on the local market – these are just some of the issues that will shape the Polish rental market in the coming months of 2025. 

1. Slowing down of the Polish rental market – price stabilisation and changing tenant preferences
   In 2024, a noticeable trend in the rental market was a clear slowdown, reflected in the stabilisation of prices and slight decreases in certain types of flats and locations. This situation is the result of the growing supply of rental properties. This trend will continue into this year. With more available listings, landlords must work harder to find tenants, which naturally leads to price fluctuations. In such a market situation, renting a flat “on the spot” is becoming increasingly rare, and careful planning of the rental strategy is crucial.
   These changes are particularly visible in the room rental segment. In the past, large flats, especially those with five or more rooms, were an attractive option, particularly for student groups or young people. However, the last student rental season showed that tenants increasingly prefer smaller, more intimate flats that offer greater comfort and privacy. An important factor in this case is also choosing the right moment in the season, which is crucial in terms of rental success. 
2. Regulation of the short-term rental market – more flats on the long-term rental market
   In 2025, changes resulting from regulations introduced last year by the European Union will be noticeable in the rental market. These regulations aim to regulate the short-term rental market over the next two years.
   As a result of these regulations, some properties from the short-term rental market are already being or will be withdrawn, which will increase the supply of long-term rental properties and may affect rental prices.
   For landlords, this means more competition in this segment of the market, but of course, not for all properties. Properties rented to tourists are usually located in city centres, are of high quality, and for similar properties, they will be in direct competition. 
3. Tenant verification – a key element in difficult times
   The past year was a challenging time for many individuals and companies. High and rising living costs, an increased number of company bankruptcies, and personal insolvencies are impacting the financial situation of many potential tenants. Therefore, in 2025, tenant verification will be one of the most important elements of the rental process.
   Landlords who do not thoroughly verify their future tenants may encounter serious problems with late rent payments and tenant debt. This, in turn, exposes them to additional costs, lost income, and cashflow issues. Focusing on careful tenant selection will help avoid risks and ensure rental stability. 
4. Increasing competition from PRS companies – professionalisation of the rental market
   In 2025, PRS companies (Private Rented Sector) will play an increasingly significant role in the rental market, steadily expanding their portfolios and announcing further expansion in the Polish market. Their offering is, in many aspects, very competitive compared to the offers from individual property owners. New, professionally managed flats located in buildings specifically designed for rent are an attractive option for potential tenants. 
5. Marketing the property – how to attract tenants in the time of expensive marketing?
   In 2025, with rising marketing and online listing costs, landlords will need to pay special attention to the quality of their offers to attract as many potential tenants as possible.
   The most important elements of effective property marketing will be reliable, clear, and specific descriptions of flats, which must precisely meet the tenants’ needs. The quality of the photos will also be an important aspect – minimalism in home staging is preferred, as it highlights the flat’s strengths without excessively beautifying the interior.

Success despite challenges?
The rental market in 2025 looks set to be a time of change, with significant effects on the way properties are rented and managed. The market slowdown, short-term rental regulations, increased competition from PRS companies, and the growing need for tenant verification are just some of the key trends that could shape the future of the rental market. Property owners who are able to adjust their offers and strategies accordingly may achieve success, despite the challenges facing the property market.